事实上这个故事应该引发各位设计师及产品经历的思考,事实上经历过一轮又一轮的浮夸洗礼后,人们已经厌倦。简约实际突出主题,一针见血的设计才是当今大众所所接受的。成功摆在眼前,苹果是这样做的,并没有过多华丽的效果堆积,和谐自然。去除作品中给人带来不必要的惊喜感,这样的作品会受到更多人的赞同。

故事说的是 Shannon Walkley猫丢失了,找到自己做设计师的朋友David Thorne,制作一张寻猫启事,内容是有关这寻猫启事的邮件交流。

我这下三滥的英文水平,简单的翻翻,水平高的可以直接参照本文英文原文

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From: Shannon Walkley
Date: Monday 21 June 2010 9.15am
To: David Thorne
Subject: Poster

Hi
I opened the screen door yesterday and my cat got out and has been missing since then so I was wondering if you are not to busy you could make a poster for me. It has to be A4 and I will photocopy it and put it around my suburb this afternoon.
This is the only photo of her I have she answers to the name Missy and is black and white and about 8 months old. missing on Harper street and my phone number.
Thanks Shan.

David Thorne,我的咪细昨天跑出去就不见了,我不知道你忙不忙,帮我做个寻猫启示吧,我是我认识的唯一做设计师的朋友。做成A4尺寸,我影印后下午在郊区发放。

这是我家猫的照片,我就那么一张照片,它的名字叫Missy,只有它8月大的照片,注明我的地址电话。谢谢,费心。

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From: David Thorne
Date: Monday 21 June 2010 9.26am
To: Shannon Walkley
Subject: Re: Poster

Dear Shannon,

That is shocking news. Luckily I was sitting down when I read your email and not half way up a ladder or tree. How are you holding up? I am surprised you managed to attend work at all what with thinking about Missy out there cold, frightened and alone… possibly lying on the side of the road, her back legs squashed by a vehicle, calling out “Shannon, where are you?”

Although I have two clients expecting completed work this afternoon, I will, of course, drop everything and do whatever it takes to facilitate the speedy return of Missy.

Regards, David.

亲爱的Shannon Walkley,听到这个消息我很吃惊!幸好我是坐在椅子上看你的邮件,要是在路上或者梯子上看到这个消息一定会出事的。不要太伤心难过……丢了Missy你要面对孤独独自工作。想想Missy的惨状!也许正在用微弱的声音叫“Shannon Walkley,Shannon Walkley,你在哪里……”

虽然我下午已经计划为两个客户做东西,但是,我会现在给你做这个东西。希望Missy早日返回

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From: Shannon Walkley
Date: Monday 21 June 2010 9.37am
To: David Thorne
Subject: Re: Re: Poster

yeah ok thanks. I know you dont like cats but I am really worried about mine. I have to leave at 1pm today.

David Thorne,非常感谢你,我知道你平时不太喜欢猫,我真的有些担心。麻烦你了,我下午1点就要出去。

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From: David Thorne
Date: Monday 21 June 2010 10.17am
To: Shannon Walkley
Subject: Re: Re: Re: Poster

Dear Shannon,

I never said I don’t like cats. Once, having been invited to a party, I went clothes shopping beforehand and bought a pair of expensive G-Star boots. They were two sizes too small but I wanted them so badly I figured I could just wear them without socks and cut my toenails very short. As the party was only a few blocks from my place, I decided to walk. After the first block, I lost all feeling in my feet. Arriving at the party, I stumbled into a guy named Steven, spilling Malibu & coke onto his white Wham ‘Choose Life’ t-shirt, and he punched me. An hour or so after the incident, Steven sat down in a chair already occupied by a cat. The surprised cat clawed and snarled causing Steven to leap out of the chair, slip on a rug and strike his forehead onto the corner of a speaker; resulting in a two inch open gash. In its shock, the cat also defecated, leaving Steven with a wet brown stain down the back of his beige cargo pants. I liked that cat.

Attached poster as requested.

Regards, David.

亲爱的Shannon,我并没有不喜欢猫,有一次我应邀参加一个聚会,买衣服买鞋,很贵买了双G-star的靴子。我很喜欢,虽然小了2个号我还是买了。号码很小,我连袜子都不能穿,连脚趾甲都剪了……
聚会的地方很近,我决定走着过去,到那里的时候我的脚都没知觉了。在这里发生了一个小插曲,我喜欢插曲中出现的猫。

你要的寻猫启示做好了,不用客气。

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From: Shannon Walkley
Date: Monday 21 June 2010 10.24am
To: David Thorne
Subject: Re: Re: Re: Re: Poster

yeah thats not what I was looking for at all. it looks like a movie and how come the photo of Missy is so small?

David Thorne,这个看上去很像电影海报,很普通就可以了。为什么Missy的照片这么小呢?

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From: David Thorne
Date: Monday 21 June 2010 10.28am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Poster

Dear Shannon,

It’s a design thing. The cat is lost in the negative space.

Regards, David.

Shannon Walkley,这是有关设计的因素。寓意你的Missy身在了另一个空间表示丢失。

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From: Shannon Walkley
Date: Monday 21 June 2010 10.33am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Poster

Thats just stupid. Can you do it properly please? I am extremely emotional over this and was up all night in tears. you seem to think it is funny. Can you make the photo bigger please and fix the text and do it in colour please. Thanks.

太愚蠢了.我现在情绪非常不好,我昨天哭了一晚没睡,要伤心死了!你确拿这当作玩笑。你可以做好寻猫启事,拜托你把照片弄大点,文字简单些,加上点颜色。

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From: David Thorne
Date: Monday 21 June 2010 10.46am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Poster

Dear Shannon,

Having worked with designers for a few years now, I would have assumed you understood, despite our vague suggestions otherwise, we do not welcome constructive criticism. I don’t come downstairs and tell you how to send text messages, log onto Facebook and look out of the window. I am willing to overlook this faux pas due to you no doubt being preoccupied with thoughts of Missy attempting to make her way home across busy intersections or being trapped in a drain as it slowly fills with water. I spent three days down a well once but that was just for fun.

I have amended and attached the poster as per your instructions.

Regards, David.

Dear Shannon 我已经做过很多年设计师工作了,我原来认为你是了解我的,
现在告诉你,我们不喜欢你的意见。就像我不会下楼去教你怎么发facebook短信、弹出窗口。
我愿意不计较这些,因为Missy状况悲惨,我花了三天时间做了一个很好的。

我已经按照你的要求对附件进行修改。

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From: Shannon Walkley
Date: Monday 21 June 2010 10.59am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Poster

This is worse than the other one. can you make it so it shows the whole photo of Missy and delete the stupid text that says missing missy off it? I just want it to say lost.

这个比原来的还要糟糕!为什么不能把Missy身体全都展示出来?我想写上Lost字样。

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From: David Thorne
Date: Monday 21 June 2010 11.14am
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Poster

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From: Shannon Walkley
Date: Monday 21 June 2010 11.21am
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Re: Poster

yeah can you do the poster or not? I just want a photo and the word lost and the telephone number and when and where she was lost and her name. Not like a movie poster or anything stupid. I have to leave early today. If it was your cat I would help you. Thanks.

你能不能不做海报?我就要五样东西:照片,Missy,“LOST”,我电话,丢失时间。我不想看愚蠢的海报了,我今天要早点离开,帮帮忙。

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From: David Thorne
Date: Monday 21 June 2010 11.32am
To: Shannon Walkley
Subject: Awww

Dear Shannon,

I don’t have a cat. I once agreed to look after a friend’s cat for a week but after he dropped it off at my apartment and explained the concept of kitty litter, I kept the cat in a closed cardboard box in the shed and forgot about it. If I wanted to feed something and clean faeces, I wouldn’t have put my mother in that home after her stroke. A week later, when my friend came to collect his cat, I pretended that I was not home and mailed the box to him. Apparently I failed to put enough stamps on the package and he had to collect it from the post office and pay eighteen dollars. He still goes on about that sometimes, people need to learn to let go.

I have attached the amended version of your poster as per your detailed instructions.

Regards, David.

我没有猫,但我曾经答应照顾一只朋友的猫,出现了些问题。人有时候需要学会放手。

根据你的要求我修改了。

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From: Shannon Walkley
Date: Monday 21 June 2010 11.47am
To: David Thorne
Subject: Re: Awww

Thats not my cat. where did you get that picture from? That cat is orange. I gave you a photo of my cat.

这不是我的猫,你从那里弄来的照片?这只猫是橙色的,我给过你我猫的照片。

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From: David Thorne
Date: Monday 21 June 2010 11.58am
To: Shannon Walkley
Subject: Re: Re: Awww

I know, but that one is cute. As Missy has quite possibly met any one of several violent ends, it is possible you might get a better cat out of this. If anybody calls and says “I haven’t seen your orange cat but I did find a black and white one with its hind legs run over by a car, do you want it?” you can politely decline and save yourself a costly veterinarian bill.

Regards, David.

我当然知道,但是这只更可爱些。Missy在外面很危险,你的猫可能已经Over了,到时候照这样的换一只。
如果有人打电话给你:“我没看见你这只橙色小猫,只看见有只黑白相间的被车碾过,后腿残废,可以免去酬谢他”

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From: Shannon Walkley
Date: Monday 21 June 2010 12.07pm
To: David Thorne
Subject: Re: Re: Re: Awww

Please just use the photo I gave you.

你用我给你的那张照片。

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From: David Thorne

Date: Monday 21 June 2010 12.22pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Awww

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From: Shannon Walkley
Date: Monday 21 June 2010 12.34pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Awww

I didnt say there was a reward. I dont have $2000 dollars. What did you even put that there for? Apart from that it is perfect can you please remove the reward bit. Thanks Shan.

我并没有说会给出奖金,这是你提出的,请删除它。另外,这个图是可以的。

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From: David Thorne
Date: Monday 21 June 2010 12.42pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Awww

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From: Shannon Walkley
Date: Monday 21 June 2010 12.51pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Awww

Can you just please take the reward bit off altogether? I have to leave in ten minutes and I still have to make photocopies of it.

你能不能不要管奖金的问题?我要离开十分钟。。。我要打印它

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From: David Thorne
Date: Monday 21 June 2010 12.56pm
To: Shannon Walkley
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Awww

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From: Shannon Walkley
Date: Monday 21 June 2010 1.03pm
To: David Thorne
Subject: Re: Re: Re: Re: Re: Re: Re: Re: Re: Awww

Fine. That will have to do.

就这个吧,这是需要的。

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